Liberal Propaganda

''Formerly the rulers were the leaders. They laid out the course of history by the simple process of doing what they wanted. Now days leaders can no longer do what they want without the approval of the masses, they find in propaganda a tool which is increasingly powerful in gaining that approval. Therefore propaganda is here to stay''

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. 

We are governed, our minds are moulded our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society.Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet.”
- Edward Bernays, Propaganda

Taking up the liberal cause, which represents the majority views of the superficially 'noble-hearted', the people who ostensibly care about the poor and marginalised despite an enduring failure to help them, this cause is easily commandeered by politicians and demagogues as a means to secure and maintain their position of power, mainly by promising to dispense handouts to all their dependent citizens. These citizens have been trained from an early age in the education system to become dependant on the government, to conform, while any sense of independence and free-thought are stifled if it doesn't align with liberal ideology. Not offending minority groups is the greatest maxim of liberal theology, the second is equality in every domain at any cost. A special few of these fully grown indoctrinated conformists are the ones who are short-listed for selection into the propaganda industry.

Even the those selected for roles in the propaganda industry, whether it be in the news networks or MTV, are only employed under the foreknowledge that such people will naturally express views in concordance with the elites who hire them. This is only possible because from a young age they have shown conformity and submission to state indoctrination in the schools and universities. They have been transformed into a malleable an state-dependent citizen ready and eager to promote the liberal-elite cause and fight the conservative opposition.

We know that the liberal movement have considerable sway in parliament and the media, but it isn't the case that the government administration always subscribes to ideas that promote the interest of the working-classes and worker movements. Because the government use the liberal narrative and cause as a means to retain their legitimacy and public consent for their office, they also first and foremost do in many cases what is to be in their own selfish interests to the detriment of the population. And to get away with it they have to use their media puppets to present their actions in a justified light, where these actions become the right thing to do. This is only possible because events are represented in a partially and tactfully construed narrative which is highly amenable to the approval of the public, but mostly far from a real account of current events.

The tricky problem is that it is not just government elites who are the problem, it is commercial elites, and many of these corporations exercise greater power than governments do. They own the media, because the government doesn't. The assumption has been thus-far that governments hold all the power, but many of these unknown powerful commercial leaders have the power to manipulate politicians and the legislative processes. They also have stakes and interests in more than one country, some political theorists suggest this aspect of globalisation is one of the powerful mitigating disincentives for geo-political conflict of important nation states. It should be noted that commercial elites before other things care mostly about maintaining their exuberant incomes, so for them conservative politics is merely an expedient end to this.

The elite in our world exercise power from a top-down chain of influence while rulers in many cases pretend like they are serving the best interests of the populace. It is a dialectical relationship between the popular hordes and government elites, through force and consent. The governments will marshal the favour of prominent figures in Hollywood, professional-sports and academia, namely  those who play an important role in shaping public opinion, by merely expressing their own  opinions and arguments in the public forum. Many of these prominent figures(government puppets) have already adopted the prevailing narratives and mantras of the ruling elites and academic propagandists. Despite this co-operation between the elites, the exchange of power still exists, that is, despite the ruling elites conferring benefits to the subordinate, or less powerful (even popular figures), those to whom benefits are bequeathed also reciprocate with their ostensible allegiance. In the end the person who benefits most is the more powerful person, because they ultimately have more discretion as to the conditions of the exchange and retain their position in authority.